Grip your makeup. Keep the glow.
A gel-based, hydrating face primer that smooths the look of skin, helps makeup grip, and leaves a fresh natural finish without the heavy feel.
The primer before the look stays put.
e.l.f. Power Grip Primer is made to prep skin before makeup with a clear, gel-based texture that helps create a smoother-looking base. It is the kind of first step that makes foundation, concealer, or powder feel more intentional from the start.
Fresh gel grip, not a heavy base.
The translucent gel texture spreads clear and works across skin tones, giving the routine a fresh, hydrated feel before makeup. It is designed to feel slightly tacky at first so makeup has something to grip onto, then settle into a smoother prep step.
Grippy, sticky, no icky.
This primer is built around that signature grip: a tacky makeup-prep feel that helps your look stay in place while keeping the finish fresh. It is infused with hyaluronic acid, giving the formula a hydrated skin-prep angle instead of a flat, dry primer feel.
The dewy grip in the Power Grip family.
Within the wider e.l.f. primer lineup, Power Grip Primer is the dewy-finish option: made to smooth skin and support makeup grip with hyaluronic acid. If you prefer a fresh-looking base rather than a matte one, this is the version that fits the hydrated glow mood.
A smoother-looking start for makeup.
Use it before foundation, concealer, or powder when you want makeup to feel more anchored. The primer is intended to moisturize while priming, smooth the look of skin, and support a makeup-ready finish without making the routine feel complicated.
Pat it in, then let it set.
Apply an even layer to the face before makeup using fingertips, then gently pat it into the skin. The warmth of your fingers helps the gel texture melt in more evenly. Give it about 30 seconds to set before applying foundation or the rest of your base.
Clear, vegan, and cruelty-free.
The clear formula is made for all skin tones and skin types, and it is non-comedogenic. e.l.f. also positions the primer as vegan and cruelty-free, making it a practical pick if you want your makeup prep step to feel simple, fresh, and everyday-friendly.
Ready to grip your look in place?
Bring e.l.f. Power Grip Primer into your routine when you want a clear gel primer that smooths the look of skin, moisturizes while priming, and helps makeup grip with a fresh natural finish.
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